Oversharenting and the limits of parental liability in brazilian law

Abstract

The article analyzes the risks and limits of sharenting within the Brazilian legal and psychosocial context, focusing on the integral protection of children and adolescents in digital environments. The objective is to examine how the excessive exposure of children’s images and personal information by parents or guardians affects fundamental rights, digital safety, and emotional development. The study adopts a qualitative approach, based on an integrative literature review and documentary analysis of legislation, court decisions, and publications from specialized organizations. The results show that sharenting may generate privacy violations, identity formation issues, digital exploitation risks, and exposure to online crimes. The study also highlights that monetized practices intensify vulnerabilities and may constitute a form of child economic exploitation. The analysis identifies advancements in Brazilian regulatory frameworks, especially with the Digital Statute of Children and Adolescents, which establishes safeguards for data processing and platform accountability. The article concludes that the protection of children in digital environments requires shared responsibility among families, the State, society, and technology companies, reinforcing the need for responsible digital parenting practices. The findings indicate that children’s exposure online is not trivial but a phenomenon requiring legal, ethical, and educational caution to ensure the best interests of the child in a connected society.